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4 Reasons Why a Gambian Business need Animation for Advertisement.

Writer's picture: Kebba SallahKebba Sallah


"STAND OUT IN A COMPETITIVE MARKET"

The Gambia is home to a population of 2 million people and has a highly competitive business environment. Despite the presence of many amazing businesses, most of them offer similar services to the same audience. To earn the trust of your customer base, animated advertisements can be an effective way to take your brand a long way.

 

"CONVEYS COMPLEX BUSINESS IDEAS EASILY"

Everyone receives information differently, but the most important thing is to get quality information across. Animated ads can help you send your business ideas to the audience in a simple, straightforward, and entertaining manner. This helps to imprint your ideas in the minds of the viewers, making them remember it for a long time.

 

"REACHES A LARGER AUDIENCE"

According to a 2023 survey, 87% of marketers claimed that using animations helped increase traffic to their websites. Additionally, you have the chance to create something that will be memorable to your audience and entice them to share your post on their timelines. Animations are enjoyed by both adults and youth.

 

"COST-EFFECTIVE, SAVE DALASIS"

Building a brand image can be very expensive for any business, especially when you have to use the image of a person to be the face of your brand and pay for videography fees, rights, etc. Whereas creating complex animations may cost you more upfront, you can save money in the long run, as you won't need to pay for filming, editing, or reshoots. If you need to change something in the video, whether it be the voiceover or the information shown, you can simply edit your existing animation file.



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